My Identity: The Monogram & Logo Philosophy
At Since 90 Design, my branding reflects my core philosophy: clarity, precision, and timeless modernity. My monogram and logo are not just graphics; they are the visual story of my journey since 1990 and the principles I bring to every project.
The Monogram: Deconstructing the Symbol
My monogram is the heart of my visual identity. It's a custom-designed mark that is both distinctive and deeply meaningful.
The Form:
The Negative Space:
The Philosophy:
Precision: The custom lettering reflects the meticulous attention to detail I apply to every project.
The Wordmark:
The Voice of the Brand
The Wordmark: The Voice of the Brand
Complementing the abstract symbol is my wordmark, set in a clean, sans-serif typeface.
My choice of a geometric sans-serif font was intentional. It communicates:
Clarity: Easy to read and understand, just like my design solutions.
Timelessness: Sans-serif fonts avoid fleeting trends, ensuring the logo remains relevant for years to come.
Professionalism: It conveys a sense of trust, reliability, and expertise.
This is my badge of honor and my promise. It's a constant reminder of my experience and the evolution I've witnessed in the design world. It tells clients they are not working with a novice but with a seasoned designer who has depth and historical perspective.
Logo & Monogram Design
The Complete Lockup: A Synergy of Elements
When combined, the monogram and wordmark create a powerful and versatile identity.
The hierarchy is clear: the unique monogram grabs attention and fosters brand recall, while the wordmark provides immediate legibility. This system works flawlessly across various applications—from a tiny website favicon to large-scale business stationery.
The Monogram
The Wordmark
Case in Point: My Own Rebrand
The Challenge:
To create an identity for a "designer" that stands out in a saturated market. The identity needed to communicate my long history without feeling dated and convey creativity alongside utmost professionalism.
The Solution:
This identity is a testament to my belief that the best design is where substance meets style, and where a deep understanding of a brand's core translates into a simple, powerful visual language.
This is the same thoughtful process I apply to every branding project I undertake.
Let's Build Your Identity
Does the story behind my work inspire you? Let's create a unique and meaningful identity that tells your story and connects with your audience
Logo & Monogram Design Philosophy | since90design.com
At Since90Design, I believe a logo is more than just a graphic; it's the visual heartbeat of your brand. It's a first impression, a silent ambassador, and a timeless symbol that embodies your story, values, and ambitions.
Our philosophy is built on three core principles:
Strategic Simplicity: In a world of noise, clarity wins. We distil complex ideas into clean, memorable, and impactful marks that are instantly recognizable and easy to recall.
Meaningful Storytelling: Every curve, colour, and font choice is intentional. We design logos that are not just aesthetically pleasing but are deeply rooted in your brand's unique narrative, creating an emotional connection with your audience.
Timeless Functionality: A great logo must stand the test of time and work across every medium—from a tiny mobile screen to a giant billboard. We craft versatile designs that remain effective and relevant for years to come.
What is a Logo? Your Brand's Flag.
A logo is the foundation of your brand identity. It's a unique symbol or design that identifies your business and differentiates it from competitors. A well-designed logo builds trust, fosters loyalty, and provides professional credibility. "At Since 90 design, I don't just design logos, I also create brand identity. My philosophy is simple, meaningful, and timeless design."
Key Uses of a Logo:
Website & Social Media: Your profile picture and favicon across all digital platforms.
Marketing Materials: Business cards, brochures, flyers, and email signatures.
Product & Packaging: Labels, tags, and on the product itself.
Brand Merchandise: T-shirts, mugs, pens, and other promotional items.
Signage: On your office, storefront, or vehicle.
Strategic Simplicity
In a world of noise, clarity wins. We distill complex ideas into clean, memorable, and impactful marks that are instantly recognizable and easy to recall.
Meaningful Storytelling
Every curve, colour, and font choice is intentional. We design logos that are not just aesthetically pleasing but are deeply rooted in your brand's unique narrative, creating an emotional connection with your audience.
Timeless Functionality
A great logo must stand the test of time and work across every medium—from a tiny mobile screen to a giant billboard. We craft versatile designs that remain effective and relevant for years to come.
Continue readingWhat is a Monogram? The Art of Elegant Abstraction.
A monogram is a distinctive symbol created by creatively combining two or more letters (often a company's initials or an individual's name) into a single, cohesive graphic unit. It is the epitome of sophisticated branding, offering a classic, compact, and highly versatile alternative to a full-word logo.
Why Choose a Monogram?
For a Professional & Established Feel: Perfect for consultancies, law firms, luxury brands, and creatives.
For Memorability: A cleverly designed monogram becomes an intriguing and unforgettable mark.
For Versatility: It works exceptionally well in confined spaces like social media avatars, app icons, small products, and seals.
For a Timeless Aesthetic: Monograms carry a heritage of craftsmanship and elegance that rarely goes out of style.
Key Uses of a Monogram:
Brand Mark: As the primary logo for your business.
Supplementary Logo: A shorter alternative to your main logo for specific uses.
Favicon: The perfect, recognizable icon for your website's browser tab.
Seal of Authenticity: On certificates, high-end packaging, or stationery.
My Design Process: Developing Your Signature Mark
Discover: We start with a conversation to understand your vision, target audience, and industry landscape.
Design: We translate your story into initial concepts, focusing on strategy, symbolism, and style.
Refine: I work with you to polish the chosen concept into its perfect final form.
Deliver: You receive a complete logo suite with all the necessary file formats for print and web, ensuring you are ready to build your brand everywhere.
Let's build a symbol that doesn't just identify your business—but defines it.