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My Identity: The Monogram & Logo Philosophy

More Than a Mark, It's My Story


At Since 90 Design, my branding reflects my core philosophy: clarity, precision, and timeless modernity. My monogram and logo are not just graphics; they are the visual story of my journey since 1990 and the principles I bring to every project.

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The Monogram: Deconstructing the Symbol

My monogram is the heart of my visual identity. It's a custom-designed mark that is both distinctive and deeply meaningful.


The Form:
The monogram is an elegant intertwining of the letters 'S' and 'N', forming a balanced, self-contained unit.

The 'S' stands for 'Since' – representing my heritage, my beginning, and the continuous thread of my journey.

The 'N' is a stylized representation of the number '9' – the pivotal digit that marks my founding year, 1990.


The Negative Space:
A key feature of my design approach is the intelligent use of negative space. Within the curves of the 'S' and 'N', a subtle, secondary form emerges. This can be interpreted as a pencil tip or a brush stroke, a nod to the fundamental tools of design and the artistry that underpins all my technical work. It symbolizes the act of creation itself.


The Philosophy:
The monogram embodies:

Connection: The seamless blend of the letters represents my collaborative partnership with clients.

Foundation & Future: The solid, geometric form speaks to my strong foundation (since 1990), while its clean lines point towards a forward-thinking, modern approach.

Precision: The custom lettering reflects the meticulous attention to detail I apply to every project.

The Wordmark: 

The Voice of the Brand

Complementing the abstract symbol is my wordmark, set in a clean, sans-serif typeface.


Logo s90design with tagline designing since 1990

The Wordmark: The Voice of the Brand


Complementing the abstract symbol is my wordmark, set in a clean, sans-serif typeface.


The Typography:

My choice of a geometric sans-serif font was intentional. It communicates:


  • Clarity: Easy to read and understand, just like my design solutions.


  • Timelessness: Sans-serif fonts avoid fleeting trends, ensuring the logo remains relevant for years to come.


  • Professionalism: It conveys a sense of trust, reliability, and expertise.


The Tagline: "DESIGN SINCE 1990"

This is my badge of honor and my promise. It's a constant reminder of my experience and the evolution I've witnessed in the design world. It tells clients they are not working with a novice but with a seasoned designer who has depth and historical perspective.

Logo s90design tagline designing since 1990 with monogram
assorted cans and cans on table

Logo & Monogram  Design

The Complete Lockup: A Synergy of Elements


When combined, the monogram and wordmark create a powerful and versatile identity.


The hierarchy is clear: the unique monogram grabs attention and fosters brand recall, while the wordmark provides immediate legibility. This system works flawlessly across various applications—from a tiny website favicon to large-scale business stationery.


The Monogram

monogram initial of S9D

 

The Wordmark

Logo s90design tagline designing since 1990 with monogram


Case in Point: My Own Rebrand


The Challenge:

To create an identity for a "designer" that stands out in a saturated market. The identity needed to communicate my long history without feeling dated and convey creativity alongside utmost professionalism.


The Solution:
I developed a mark that is:


Memorable: The abstract monogram is unique and ownable.

Meaningful: Every element, from the negative space to the typography, has a rationale.

Adaptable: It functions in single color (for embossing), full color, and at various sizes.

Enduring: By avoiding clichés and focusing on elegant form, I created a logo that will age gracefully, just like the quality of my work.


This identity is a testament to my belief that the best design is where substance meets style, and where a deep understanding of a brand's core translates into a simple, powerful visual language.


This is the same thoughtful process I apply to every branding project I undertake.

Let's Build Your Identity

Does the story behind my work inspire you? Let's create a unique and meaningful identity that tells your story and connects with your audience

Contact Me Today