Core Competencies
Brand Identity & Logo Design — Corporate identity, logo systems and visual consistency
Packaging Design — Product packaging, labels, cartons and print-ready artwork
Graphic Design — Brochures, catalogues, posters, marketing materials and publications
Print Production — Pre-press, colour, materials, finishing and production requirements
Creative Direction — Visual concepts, art direction and design problem-solving
Digital & E-commerce Design — Digital graphics, web design principles and e-commerce visuals
Client Consultation — Understanding business requirements and translating them into practical design solutions
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Professional Experience
Ninety Designs / Since 90 Design — Delhi, India
Founder & Creative Director / Graphic Design & Printing Consultant
2016 – Present
Working directly with clients across graphic design, branding, packaging and printing — from initial concepts and creative development to final artwork and production.
As the founder and principal creative, I personally manage projects, provide creative direction and bring hands-on experience in both design and print production.
Since 90 Design represents the continuation of this independent design practice, with the same focus on personal service, creative quality and practical production.
Leading client projects across graphic design, branding, packaging and printing, with a focus on practical creative solutions and end-to-end project execution.
Plus 4 Print Solutions — Delhi, India
Consultant — Graphic Design & Printing
2013 – 2016
Provided graphic design and printing consultancy, managing client requirements, project workflow and production quality.
Mauve & Purple — Delhi, India
Senior Visualizer
1997 – 2000
Created visual concepts for packaging, point-of-purchase materials and book covers, including creative development for client presentations.
Creative Line — Delhi, India
Graphic Designer
1996 – 1998
Worked primarily on packaging design and related branding projects.
Orient Bell Limited — Sikandrabad, Uttar Pradesh
Graphic Designer / Graphic Artist
1996
Created patterns and graphics for wall and floor ceramic tiles.
Point Line Advertising — Delhi, India
Junior Visualizer
1994 – 1996
Worked on brochures, posters, catalogues, logo concepts and other advertising materials.
India Trade Promotion Organisation (ITPO) — Delhi, India
Graphic Artist — Contract
1993
Created catalogues, posters, brochures, ID cards and other promotional materials.
Inter Publicity Pvt. Ltd. — Delhi, India
Trainee Visualizer
1990
Started my professional design career, working on newspaper advertisements, posters, catalogues and logo projects.---
Education
Jamia Millia Islamia — New Delhi, India
Bachelor of Fine Arts (BFA), Design & Applied Arts
1988 – 1992
Formal training in design and applied arts, with a foundation in visual communication, typography, composition and creative practice.
Let's Create Something That Works
Whether you need a new brand identity, packaging, marketing material or a complete print solution, I bring the experience and personal attention to take your project from idea to final output.
Have a project in mind? Let's talk.