Brand Identity & Design Portfolio
Each case study explores the challenge, solution, and real-world impact of the branding work.
Araabaik @Jash-e-Rekhta
Brand Identity
Complete logo and branding package for a local cafe Explore how I combine visuals and storytelling to craft memorable designs. Browse through these highlights for inspiration or ideas for your next project.
Delhi Food Walks Shorts by Anubhav Sapra
Globalecentre by Mohahmmad Yahiyah
Spice of India: Trip Advisor's #1 Spot in St. Lucia Revealed on The Kyle Brown Podcast!
Wendela's 9th Birthday Spice of India restaurant
Project: Spice of India St. Lucia – A Gateway to Authentic Taste
The Goal
To create a brand identity that visually communicates the authenticity of Indian cuisine and its welcoming spirit for a restaurant in St. Lucia.
The Design Solution
The logo acts as a symbolic gateway, featuring a traditional Indian architectural arch framing two hands in a classic gesture of welcome. The custom typeface for the restaurant's name uses English letterforms stylized to evoke the feel of Devanagari script. The black-and-white color scheme ensures high visibility.
Impact & Recognition
The brand identity successfully established "Spice of India" as a premier culinary destination in St. Lucia. The design's effectiveness and the restaurant's quality were validated through significant organic recognition. It was featured in an episode titled "Spice of India: Trip Advisor's #1 Spot in St. Lucia Revealed" on "The Kyle Brown Podcast" (Brown BLVD channel on YouTube). This exposure, combined with its verified achievement as "TripAdvisor's #1 Indian Restaurant in St. Lucia", served as powerful social proof.
This dual acclaim—from a popular local podcast and the world's largest travel platform—amplified the brand's credibility exponentially. It demonstrates how cohesive and thoughtful branding works in tandem with great service to build an unshakeable market position, attracting both loyal local patrons and international visitors seeking an authentic experience.
Project: ARAABAIK – A Brand Identity That Captured the Food Community's Attention
Crafting a royal identity for modern Arab cuisine
The Goal
To design a complete logo and visual identity that positions ARAABAIK not just as a restaurant, but as a destination for a regal dining experience.
The Design Solution
The identity is built around a bold, custom wordmark. “ARAABAIK” is set in a strong, contemporary serif font, paired with the tagline “ROYAL TASTE OF ARAB” in a clean typeface. The sophisticated black-and-white color palette ensures timeless appeal.
Impact & Recognition
The distinctive and royal identity designed for ARAABAIK created a significant buzz. It was organically featured in dedicated reviews by prominent YouTube channels “Delhi Food Walks Shorts by Anubhav Sapra and Globalecentre by Mohahmmad Yahiyah This unsolicited media coverage served as powerful social proof, amplifying the restaurant's credibility and introducing it to a vast, relevant audience.
Marketing Materials
Tri-fold brochure for a real estate company Each piece in my portfolio reflects a new challenge and a fresh perspective. I love collaborating with clients to bring their visions to life with style and personality.
Apparel Printing
Custom t-shirts for a corporate event Check out some of my favorite projects that showcase my approach and creativity.
View details #[9127d73c0381]
Business Signage
Storefront signage for a retail business Custom t-shirts for a corporate event Check out some of my favorite projects that showcase my approach and creativity.
View details #[9127d73c0381]